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Privacy Policy

Last Updated: March 12, 2026

Referral Authority ("we," "us," or "our") operates the referralauthority.com website (the "Service"). This page explains what personal data we collect, why we collect it, how we protect it, and your rights under applicable privacy laws including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA).

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This may include, but is not limited to, your name, email address, and website URL.

Third-Party Services

We use the following third-party services that may collect or process your data:

  • Google Tag Manager (GTM) — loads analytics and marketing tags. GTM may set cookies on your device. We gate GTM behind our cookie-consent banner; it does not load until you click "Accept." Google's privacy policy: policies.google.com/privacy
  • Formspree — processes contact-form and free-links-form submissions. Data submitted (name, email, message) is transmitted to Formspree's servers for delivery to us. Formspree's privacy policy: formspree.io/legal/privacy-policy
  • ConvertKit (Kit) — manages our email list. When you submit the book-offer or pricing form, your name, email, and website URL are sent to ConvertKit so we can follow up. ConvertKit's privacy policy: kit.com/privacy

Cookies and Consent

Our site uses a cookie-consent banner. When you visit, no analytics or marketing cookies are set until you click "Accept." If you click "Decline," no tracking cookies are placed. A small first-party cookie (ra_consent) is stored for up to one year to remember your choice.

You may change or revoke your cookie preference at any time by clearing your browser cookies and revisiting the site.

Use of Data

Referral Authority uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service

Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy. Specifically:

  • Form submissions (Formspree) — retained in our Formspree dashboard for up to 12 months, then deleted.
  • Email-list data (ConvertKit) — retained until you unsubscribe or request deletion.
  • Analytics data (Google) — retained according to our Google Analytics data-retention settings (currently 14 months).

Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict the processing of your data
  • Data portability — receive your data in a structured, machine-readable format
  • Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
  • Lodge a complaint with your local Data Protection Authority

Our lawful basis for processing is consent (for analytics cookies) and legitimate interest (for responding to your inquiries).

Your Rights Under CCPA / CPRA

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used
  • Request deletion of your personal information
  • Opt out of the "sale" or "sharing" of personal information — we do not sell your data
  • Non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us using the information below. We will respond within the time frames required by applicable law.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date above. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data-subject rights, or want to file a complaint, please contact us:

  • By email: help@referralauthority.com
  • By visiting this page on our website: referralauthority.com
  • By mail: 3003 East Michigan Ave #1073 Lansing, MI 48912