Service level agreement
The 4-Window SLA • Acknowledge • Replace • Credit • Cover
The 4-Window SLA: acknowledge in 1 business day, replace in 15, credit by 30, cover for 180.
This is the public-facing summary of how the relationship runs once work begins: the response windows partners get in writing, the white-label rules, the reporting standard, and the escalation path used when something needs to be fixed.
Executive summary
What do the four operating windows mean in a plain-English procurement view?
Window 1
Acknowledge in 1 business day
New orders are logged quickly so work is not starting from ambiguity.
Window 2
Replace in 15 business days
Covered issues move into comparable replacement handling on a documented target window.
Window 3
Credit by 30 business days
If a comparable replacement cannot be secured, the fallback is a written commercial remedy instead of drift.
Window 4
Cover for 180 days
Delivered placements stay inside the active replacement-protection window rather than disappearing into silence.
This page summarizes the standard operating windows in public. Where a partner agreement contains more specific commercial language, the executed agreement controls.
Use this page for
Operational diligence
Read this when legal, operations, or procurement wants the relationship terms in plain English.
Read first
Sections 2, 4, 5, and 8
Those sections show the four windows, the white-label rules, the reporting standard, and the escalation path.
Best next page
Refund policy
Finish the diligence path with the page focused on cancellations, credits, and remedy boundaries.
1) What is covered in the scope of services?
This agreement covers the white-label fulfillment relationship: publisher sourcing, content coordination, placement delivery, post-publication monitoring, and covered replacement handling where applicable.
It does not convert Referral Authority into the visible client-facing agency unless separately agreed. The default model is partner-behind-the-scenes fulfillment.
2) How does delivery timing work?
The 4-Window SLA exists so partners do not have to guess how the relationship behaves when work is live, when a covered issue appears, or when a remedy is required. Timing depends on package tier, publisher difficulty, and niche complexity, but the baseline commitments are:
- Order acknowledgment: within 1 business day
- Covered-issue acknowledgment: within 2 business days
- Replacement target: within 15 business days of acknowledgment
- Credit fallback: within 30 business days if no comparable replacement is secured
- Protection window: 180 days of coverage on delivered placements where replacement terms apply
Exact delivery windows can vary by tier and niche. The point of the SLA is to document the response standard, not pretend every placement lives on the same timeline planet.
3) How do quality standards and replacement handling stay aligned?
The SLA does not redefine quality independently; it works alongside the Editorial Standards and Domain Auditing Methodology. Those pages establish the quality floor and approval logic this agreement operationalizes.
Covered removals, degradation, and comparable replacement logic are coordinated with the standards page and the Refund Policy.
4) How do confidentiality and white-label rules work?
By default, the relationship is white-label. That means:
- Referral Authority does not contact partner end clients directly unless authorized.
- Partner identities, client lists, and campaign specifics are treated as confidential.
- Deliverables are structured for easy agency-side branding and presentation.
- Neither side should publicly use the other's identity or marks without permission.
5) What reporting should partners expect?
Each completed placement should be documented clearly enough that a partner can review, present, and archive the work without interpretive gymnastics.
- Live URL
- Publisher domain
- Anchor text
- Publication date
- Package-relevant quality context at time of placement
6) How is data and compliance handling managed?
Only the minimum practical data required for service delivery should be processed. Referral Authority is not asking partners to dump end-client customer databases into the workflow like it is trying to collect trading cards.
Where applicable, controller/processor responsibilities, deletion expectations, breach notice timing, and compliance obligations should be governed by the executed agreement and any required DPA.
7) What happens during termination and transition?
Either side may end the working relationship under the agreed contract terms. The important transition principles are straightforward:
- Accepted in-progress work should be completed under the governing terms unless the agreement says otherwise.
- Covered replacement obligations on already-delivered placements continue for the active protection window.
- Relevant data should be returned or deleted according to the executed agreement and applicable law.
8) How are liability and dispute issues handled?
Commercial relationships work better when neither side discovers the dispute rules during the dispute. This page is not a substitute for legal review, but the operating path is straightforward: first raise the issue through the active account channel, then escalate unresolved issues to founder review, then move into the written remedy or dispute language in the executed agreement if good-faith resolution fails.
- Step 1: document the issue in writing through the active account or support channel.
- Step 2: if the issue is not resolved in ordinary workflow, escalate to leadership review so the commercial remedy path is explicit.
- Step 3: if the issue still remains unresolved, follow the governing notice, venue, and dispute language in the executed agreement.
This page is a public-facing summary of standard operating commitments and is informational. Executed agreement terms govern where more specific language applies.
Previous document
Audit methodology
Revisit the publisher-approval logic behind these commitments.
Next document
Refund policy
Finish with cancellations, credit rules, and protection boundaries.
Commercial next step
Pricing
Move from diligence into package fit once the relationship model is clear.
Legal follow-up
Contact
Use this route if you need custom terms, redlines, or partner-specific questions answered.
SLA FAQ
What do partners usually want clarified in the SLA?
What does the 4-Window SLA mean in practice?
It documents the response standard: acknowledge quickly, move covered issues into replacement handling, use credits if no comparable replacement can be secured, and keep delivered placements inside an active protection window.
How do white-label and confidentiality rules work?
The default relationship is white-label, end clients are not contacted without authorization, and partner identities, client lists, and campaign details are treated as confidential.
What should a partner review after the SLA page?
Usually the refund policy, the audit methodology, pricing, or direct contact for custom terms and redlines.