About Referral Authority
Since 2009, we've helped SEO agencies and businesses earn trusted placements on real websites. Here's who we are and why we do this work.
13,277+
Campaigns (orders)
15+
Years (since 2009)
100%
Placement guarantee
100%
Dofollow links
100%
6-month replacement guarantee
USA
Publisher placements
Dofollow + indexing are verified post-publication. If a placement is removed within six months, it's restored or replaced at no cost under our 6-month replacement guarantee.
Matt LaClear
Founder
Building Trust Through Real Placements
I started what became Referral Authority in 2009 with a simple idea: businesses deserve to be featured on websites their customers actually read—not link farms or private blog networks that put their rankings at risk.
Over the years, our team has managed 13,277+ guest post campaigns (orders) for SEO agencies, local businesses, SaaS companies, and affiliate marketers. We've learned what works, what doesn't, and how to build link profiles that hold up over time.
Today, Referral Authority is a Michigan-based marketing company. We focus exclusively on editorial guest post placements—real articles on real sites, written by real writers, reviewed by real editors.
If you're looking for a placement partner who explains the process clearly and delivers what they promise, review our Editorial Standards, then start with our new-agency offer and we’ll take it from there.
Founder quick facts
Last verified: January 1, 2026
- Founded
- 2009
- Campaigns managed (orders)
- 13,277+ since 2009
- Location
- Lansing, Michigan
- Operating company
- Referral Authority
- Placement guarantee
- Refund or replacement if we can't deliver a qualifying placement. 6-month link replacement guarantee on all delivered placements. (See policy)
- Book
- #2 Amazon Best Seller (Link Building) (View on Amazon)
Authority First
#2 Amazon Best Seller in Link Building
Matt documents the playbook behind sustainable editorial placements in Authority First—the updated second edition of Link Building Debunked.
Limited to 10 new agencies per month
As Featured In / On
Founder timeline
-
2009
Founded
Built for real editorial placements.
-
13,277+
Campaigns
Orders fulfilled since 2009.
-
#2
Amazon Best Seller
Authority First.
-
Podcasts
Featured / hosting
DigitalMarketer + Amplified SEO.
-
2026
Free offer
Three free links for new agencies.
Operations & Quality Control
We run fulfillment with a quality-first system—so agencies can scale placements without sacrificing standards.
Marc has been building high-quality backlinks since 2009. He leads all link building operations, making sure every placement meets strict standards for relevance, quality, and long-term SEO value.
He's the architect behind our publisher vetting, outreach systems, and quality controls—one of the main reasons we can operate at scale while still maintaining a 100% dofollow, 6-month replacement guarantee standard.
Danielle has specialized in on-page and technical SEO since 2012, ensuring websites are structurally prepared to fully benefit from high-quality link acquisition. She oversees technical and on-page readiness so every backlink earned has maximum impact on rankings.
She diagnoses issues that suppress off-page signal value—crawl inefficiencies, indexation problems, poor internal linking, and misaligned optimization—so link equity flows correctly and authority translates into measurable improvements.
Want to see our process in action?
Start with the new-agency offer. You’ll see our communication, content quality, and placement standards firsthand.
Guarantees & Confidentiality
We’re built for agencies. You keep the credit and client relationship—while we deliver placements under a strict, documented standard.
25,000+
Placements Earned
~100%
Unique Referring Domains
100%
White-Label Delivery
Our Commitments
- 6-month link replacement guarantee. If a placement is removed within 180 days for reasons outside your control, we restore it or provide a comparable replacement at no cost.
- White-label by default. We execute behind-the-scenes for your clients — fully visible to you, so you can keep full client credit.
- Unique-domain-first approach. We prioritize diversity so link profiles look natural and hold up over time.
- Documented standards. See the exact quality checks on our Editorial Standards page.
For delivery and replacement terms, see our Refund Policy.
100% White-Label Confidentiality
We are a white-label provider. Your clients stay yours. You keep the credit.
- We do not publish client names, logos, testimonials, or case studies to protect partner relationships.
- No public testimonials (by design).
- No public case studies with identifiable client references (by design).
- Partners retain 100% client credit.
This is why you won't see logos or public reviews on our site. Confidentiality is the point.
Founder FAQ
A few quick answers about how we work and what we stand for.
What does your placement guarantee mean?
How do you pick publisher sites?
Do you still use blackhat tactics?
Do you work white-label for agencies?
What’s the best way to get started?
Ready to Work Together?
Whether you're an agency looking for a white-label partner or a business wanting to build authority, we'd like to hear from you.