Book
Authority First
Matt's book documents the systems behind sustainable editorial placements and earned the distinction of #2 Amazon Best Seller in Link Building.
View the book route →Media resources
Press kit: founder bio, book, podcast, and company context in one place.
Everything a journalist, podcast host, conference organizer, or partner needs to verify the company story, leadership context, and strongest supporting credibility assets.
Founder bio and company context
Book, podcast, and proof paths
Interview-friendly topic framing
This page is built to reduce back-and-forth: who Matt is, what Referral Authority does, which credibility assets are public, and what topics are most useful for interviews, podcasts, and event conversations.
Matt LaClear
Founder, Referral Authority
Short bio
Matt LaClear is the founder of Referral Authority, a white-label fulfillment company that has managed 13,277+ guest post campaigns since 2009. He is the author of Authority First, a #2 Amazon Best Seller in Link Building, and host of the Rankings & Retainers podcast.
His work focuses on editorial placement systems, partner-safe fulfillment, and operating models that let agencies scale without lowering quality or losing trust. He is based in Lansing, Michigan.
Quick facts
- Founded
- 2009
- Campaigns managed
- 13,277+
- Location
- Lansing, Michigan
- Primary topics
- Editorial link building, white-label fulfillment, agency scaling
Copy-ready bio options
Use the short version when space is tight and the fuller version when context matters.
Short bio
Matt LaClear is the founder of Referral Authority, a white-label fulfillment company that has managed 13,277+ guest post campaigns since 2009. He is the author of Authority First and host of the Rankings & Retainers podcast.
Expanded bio
Matt LaClear is the founder of Referral Authority, where he has overseen 13,277+ guest post campaigns tracked since 2009. His work centers on editorial placement systems, partner-safe fulfillment, and practical operating models that help agencies and growth-minded teams scale without lowering quality. He is the author of Authority First, a #2 Amazon Best Seller in Link Building, and host of the Rankings & Retainers podcast.
Best interview angles
- Agency scaling without quality collapse
How agencies add fulfillment capacity and retain trust without turning delivery into chaos. - Editorial link building versus low-trust shortcuts
What durable authority building looks like when shortcuts are cheap but trust is expensive. - Retainers, reporting, and post-launch growth systems
How operators keep relationships alive after launch through clearer reporting and believable ongoing scope. - AI visibility and the GEO-era service model
How search, citations, and answer-first visibility reshape fulfillment and partner communication.
Podcast
Rankings & Retainers
Use the show to hear Matt's perspective on fulfillment systems, ranking durability, and the agency growth bottlenecks most teams learn too late.
Go to the podcast →Guest appearance
DigitalMarketer Podcast
Matt has also appeared on industry podcasts, including DigitalMarketer, to discuss sustainable SEO strategy and link-building risk management.
Listen to the episode →Leadership context
Key team members
Marc LaClear
Link Building Operations Lead
Operations leadership
Leads publisher vetting, outreach systems, and quality controls that keep fulfillment scalable without lowering the bar.
Danielle Peffers
Technical & On-Page SEO Lead
Technical SEO leadership
Focuses on technical and on-page readiness so earned authority can convert into measurable ranking outcomes.
Choose the next path
Press pages should make credibility easy to verify.
About
Go deeper on founder story, company history, and team depth.
Podcast
Hear the voice and operating philosophy behind the company.
Proof Library
Move from founder credibility into case studies and results.
Trust Center
Inspect standards, protections, and delivery commitments.
Pricing
Compare commercial structure after trust is established.
Contact
Use direct contact for interviews, partnerships, or fit questions.
FAQ
What should media and partners find on the press page?
What does the press kit include?
It includes founder bio material, book and podcast references, team context, interview angles, company background, and direct contact paths for media support.
Who is this press page built for?
It is for journalists, podcast hosts, conference organizers, partners, and buyers who need fast, verifiable context about the founder and company.
Where should someone go after reviewing the press kit?
Usually the next routes are about, podcast, proof, trust, pricing, or direct contact depending on whether the visitor needs deeper context, evidence, or a live conversation.
Need assets, quotes, or an interview?
For press inquiries, guest appearances, conference panels, or media-ready assets, email the team directly. If you are evaluating us as a fulfillment partner, the better next move is usually proof, trust, or contact.