Book
Authority First
Matt’s book documents the systems behind sustainable editorial placements and earned the distinction of #2 Amazon Best Seller in Link Building.
View the book route →Media resources
Press kit for Referral Authority and founder Matt LaClear
Everything a journalist, podcast host, conference organizer, or partner needs to verify the founder story, company context, and strongest supporting credibility assets.
What this page should do
A strong press page should package bio, operating proof, and voice in one place
Media pages are not just for reporters. They also help serious buyers verify that the founder, company, and operating philosophy are all real, coherent, and documented in public. This page is the clean, media-ready version of that credibility stack.
Founder context
About Referral Authority
Move into the longer founder story, team depth, and company history.
Due diligence
Trust Center
Public standards, methodology, policies, and operating commitments.
Voice
Podcast
Hear how Matt explains fulfillment, growth, and agency bottlenecks in plain English.
Proof
Results
Review proof coverage before moving into case studies or route pages.
Matt LaClear
Founder, Referral Authority
Short bio
Matt LaClear is the founder of Referral Authority, a white-label fulfillment company that has managed 13,277+ guest post campaigns since 2009. He is the author of Authority First, a #2 Amazon Best Seller in Link Building, and host of the Rankings & Retainers podcast.
His work focuses on editorial placement systems, partner-safe fulfillment, and operating models that let agencies scale without lowering quality or losing trust. He is based in Lansing, Michigan.
Quick facts
- Founded
- 2009
- Campaigns managed
- 13,277+
- Location
- Lansing, Michigan
- Primary topics
- Editorial link building, white-label fulfillment, agency scaling
Podcast
Rankings & Retainers
Use the show to hear Matt’s perspective on fulfillment systems, ranking durability, and the agency growth bottlenecks most teams learn too late.
Go to the podcast →Guest appearance
DigitalMarketer Podcast
Matt has also appeared on industry podcasts, including DigitalMarketer, to discuss sustainable SEO strategy and link-building risk management.
Listen to the episode →Leadership context
Key team members
Marc LaClear
Link Building Operations Lead
Since 2009
Leads publisher vetting, outreach systems, and quality controls that keep fulfillment scalable without lowering the bar.
Danielle Peffers
Technical & On-Page SEO Lead
Since 2009
Focuses on technical and on-page readiness so earned authority can convert into measurable ranking outcomes.
Choose the next path
Press pages should make credibility easy to verify.
About
Go deeper on founder story, company history, and team depth.
Podcast
Hear the voice and operating philosophy behind the company.
Proof Library
Move from founder credibility into case studies and results.
Trust Center
Inspect standards, protections, and delivery commitments.
Pricing
Compare commercial structure after trust is established.
Contact
Use direct contact for interviews, partnerships, or fit questions.
Need assets, quotes, or an interview?
For press inquiries, guest appearances, conference panels, or media-ready assets, email the team directly. If you are evaluating us as a fulfillment partner, the better next move is usually proof, trust, or contact.