Solutions · The Route-Selection Rule
Agencies arrive here with capacity pain: too much client demand, not enough fulfillment, margin leaking into freelance scrambles. Developers arrive with recurring-revenue pain: every launch resets the cash cycle to zero. The pages behind these two buttons are different. The proof and trust system behind them is the same.
The Route-Selection Rule is the chooser layer of the Public-Diligence Fulfillment System — match the commercial model you already own, then let the next page handle proof, diligence, pricing, or diagnosis in context.
Developer scene: the launch is live, the invoice cleared, and ninety days later the client emails you a screenshot of a competitor on page one with the caption "why aren't we here?" You either have a believable monthly answer ready, or that relationship is already someone else's. The developer route exists so that answer is on your desk before the email arrives.
Marketplace access rule
ReferralAuthority no longer treats public pages as an open ordering path. Install the tracking layer first, establish your baseline, and then move through qualification.
13,277+
Campaigns tracked since 2009
11+
Documented campaigns in the proof archive
6 mo
Replacement coverage window
4-Window
SLA: 1 / 15 / 30 / 180 days, in writing
The real choice
The strongest route is the one that matches the trust you already have with the buyer. Agencies already sell search and need fulfillment capacity. Developers already own the launch relationship and need a believable post-launch monthly offer.
Named mechanism
If the trust was earned during SEO delivery conversations, move into the agency route. If the trust was earned during the build and launch, move into the developer route. If neither route explains the real blockage, use the live GEO diagnosis instead of forcing the wrong commercial story.
SEO agencies
This route is for teams that already sell SEO, need dependable placement capacity, and want public proof, standards, process, and pricing anchors they can defend in front of clients.
Web developers
This route is for studios and developers that already own trust from the build and want a simpler monthly offer around SEO and AI visibility without pretending to become a giant agency overnight.
If the route is still unclear
Sometimes the right move is not another explanation of agency-vs-developer positioning. Sometimes the site itself needs a before-state so the next commercial conversation has something concrete to stand on.
The clean rule
This page should be the last chooser, not the first step in another guided tour. Once you know which route fits, the next click should move straight into the offer, not another layer of orientation.
FAQ
Choose the route that matches the trust you already own: agencies usually need fulfillment capacity, while developers usually need a credible post-launch recurring-revenue offer.
It means picking the commercial model you already own first, then letting the next page handle proof, diligence, pricing, or diagnosis in context instead of mixing everything together.
Use the GEO audit when the site's actual condition is the blocker and the buyer needs a live diagnosis before the agency-vs-developer story becomes useful.
Next step
Agencies should move into pricing, process, and fit. Developers should move into audit, GEO education, and post-launch recurring revenue. If the case is unusual, use contact and skip the hallway entirely.