Click value rose from $751 to $1,360 as authority signals strengthened.
This anonymized campaign shows what steady, relevance-first authority building can do for local experience brands: stronger UR, more keyword coverage, more referring domains, and more valuable organic visibility.
+81%
click value growth
$751 to $1,360 between Apr 2025 and Aug 2025.
What changed before and after the authority campaign?
| Metric | Before | After |
|---|---|---|
| URL Rating (UR) | 9 | 14 |
| Organic Keywords | 179 | 218 |
| Referring Domains | 55 | 72 |
| Estimated Monthly SEO Click Value | $751 (Apr 2025) | $1,360 (Aug 2025) |
What do the local-activities growth numbers actually mean?
- UR 9 to 14 shows stronger page-level authority in a competitive local category.
- 179 to 218 keywords means the site expanded its search footprint.
- 55 to 72 referring domains indicates a broader trust base supporting those gains.
- $751 to $1,360 click value means the rankings became more commercially useful, not just more numerous.
For tourism and local activities brands, that combination matters. Ranking breadth without value is noise; this page works because the value line moved too.
FAQ
What should a buyer understand from this local-activities case study?
What changed before and after the authority campaign?
The campaign improved UR, keyword coverage, referring domains, and click value at the same time, which is a stronger signal than a single metric moving in isolation.
Why does click value matter more than raw keyword count alone?
Because click value reflects commercial usefulness. For local activities brands, better rankings only matter if they increase the value of the traffic those rankings can attract.