Clicks up 48.9% year over year, with average position improving from 42.8 to 12.2.
In a competitive treatment-center market, the early outcome was not just more impressions. The important shift was ranking quality: a major average-position improvement that translated into materially stronger search visibility.
12.2
average position
Up from 42.8 year over year while impressions nearly doubled.
What changed in this healthcare SEO campaign year over year?
| Metric | Before | After |
|---|---|---|
| Clicks | 442 | 658 (+48.9%) |
| Impressions | 18,200 | 36,000 (+97.8%) |
| Average Position | 42.8 | 12.2 |
Why does average position matter so much in this case study?
| Metric | Previous Period | Current Period |
|---|---|---|
| Clicks | 461 | 658 |
| Impressions | 31,600 | 36,000 |
| CTR | 1.5% | 1.8% |
| Average Position | 27.3 | 12.2 |
This is the kind of healthcare proof page that earns trust: the buyer can see the visibility gains, the ranking improvement, and the direction of travel without getting buried in filler.
FAQ
What should a buyer take away from this healthcare case study?
What changed in this healthcare SEO campaign year over year?
Clicks rose 48.9% year over year and average position improved from 42.8 to 12.2, which signals much stronger search visibility.
Why does average position matter so much in this case study?
Because the ranking improvement shows the site was no longer just appearing more often; it was appearing in meaningfully better positions.